We are committed to ensuring the confidentiality and security of all Personal Data provided by users who visit the website www.casino777.lv (hereinafter referred to as the "Website") and submit their personal information. As part of this commitment, we have developed this Privacy Policy to explain to our users what data we collect, for what purposes, how we process it, and where it is transferred, while also ensuring compliance with applicable legal requirements. Personal data includes any information that allows us to identify you or can be used to identify you. In accordance with the EU General Data Protection Regulation (GDPR), the controller is the Latvian company SIA "NB", registered under number 40003003193.

SIA "NB" will hereafter be referred to as Casino777.lv or "we." The term "Service" refers to registration on the platform www.casino777.lv and the use of any of the provided gaming services, including the option to opt out of registration (hereinafter referred to as the "Service").

This Privacy Policy is written in Latvian and translated into English. In case of any discrepancies between the Latvian and English versions, the Latvian version shall prevail.

3. Personal Data Collected and Processed by Casino777.lv

Your personal data is any information that can be used to identify you directly or indirectly, to contact you, or to determine your location (hereinafter referred to as "your personal data"). The following categories of personal data are processed:

Casino777.lv processes personal data related to your registration on the website www.casino777.lv, including in betting systems or the totalizer: this includes your name, date of birth, identification number, contact details such as phone number and email address, selected language, user ID, registration date and time, and other details (hereinafter referred to as "Registration Data"). The source of the data is the information you provided during registration at Casino777.lv.
Casino777.lv processes personal data to complete the registration and verify your eligibility to use the Service: this includes your name, user ID, type of identification document, its copy, document validity information, country of citizenship, address, phone number, information about payment system accounts, and other data (hereinafter referred to as "Identification Data"). The source of the data is the information provided by you during registration, as well as data from identity verification services.
Casino777.lv processes data in accordance with anti-money laundering (AML) and counter-terrorism financing legislation, as well as to check your political status. This includes your name, date of birth, identification number, transaction data, contact details, identity document information, and other relevant information (hereinafter referred to as "AML Data"). The source of the data is your personal data provided by you on www.casino777.lv, as well as information from financial institutions.
Casino777.lv processes personal data to provide gaming services, such as self-exclusion data, information about bets and predictions, current balances, expected winnings, and game history (hereinafter referred to as "Gambling Data"). The source of the data is either the information provided by you or generated when you use the Service, as well as from databases available to Casino777.lv, including the Register of Self-Excluded Persons from Gambling and Interactive Lotteries.
When visiting the Casino777.lv website, data concerning your IP address, internet provider, visit date and time, browser type, operating system, and other technical information (hereinafter referred to as "Technical Data") is processed. This data is automatically generated during your use of the Website.
Casino777.lv processes personal data when you communicate via chats or other channels: this may include your message, contact details, or other information regarding your inquiry (hereinafter referred to as "Contact Data"). The source of the data is the information you directly provide.
Casino777.lv also processes data related to money transfers associated with gaming services: this includes your name, user ID, bank details, transaction amount, description of winnings, and other data (hereinafter referred to as "Financial Data"). The source of the data is the information you provide when requesting a money transfer, and your personal data obtained from payment operators.
Personal data may also be used for communication purposes: this includes your name, gender, contact details, date and time of communication, and communication preferences (hereinafter referred to as "Communication Data"). The source of the data is information collected during registration, related to your preferred communication method, as well as during your use of the Service.
Personal data may also be used for communication purposes: this includes your name, gender, contact details, date and time of communication, and communication preferences (hereinafter referred to as "Communication Data"). The source of the data is information collected during registration, related to your preferred communication method, as well as during your use of the Service.
Casino777.lv processes data to improve the quality of its services: this includes your user ID, gambling turnover, dates of Service usage, and survey results (hereinafter referred to as "Customer Support Data"). The source of the data is the information provided by you either directly or indirectly.
Data processing is also carried out to comply with legal requirements regarding archiving and accounting: this includes your name, transaction data, identification number, and contact information (hereinafter referred to as "Administrative Data"). The source of the data is the information you provided when using the Service.
Casino777.lv uses cookies. For more details, see the Cookie Policy section. The source of the data is the information you indirectly provide us when browsing our Website.

4. Basis and Purposes for Processing Your Personal Data

Your personal data is processed on the following bases and for specific purposes:

Compliance with the law – We are required to process your data in accordance with legal regulations, which are mandatory and beyond our or your choice.
Contractual agreements – Data processing is necessary to fulfill the agreements, general rules, and specific provisions that you accepted upon registration or when using the Service.
Legitimate and public interests – We may process your data to ensure our legitimate interests or in the framework of performing public lawful interests.
Your consent – For the purpose of improving our service and offerings, we may process your data subject to your consent.

For your convenience, the purposes, bases, and categories of data processed are listed below, though this list is not exhaustive. If you have any questions, you may always contact the data controller.

Purpose of Processing	Legal Basis	Categories of Data
Personalization of email, SMS, or phone message content	Consent, performance of contract	Contact Data, Cookie Data
User or account registration	Performance of contract	Registration Data
Identity verification, self-exclusion, and politically exposed person (PEP) status checks	Laws (e.g., Anti-Money Laundering (AML) Law and Law on International and National Sanctions of the Republic of Latvia)	Identification Data, AML Data
Record of your bets or predictions, payments for bets, and payouts to you, including your bank account number	Legal obligations, including Gambling and Lottery Law and AML Law	Gambling Data, Data Related to Financial Transactions
Website and Service development and improvement	Legitimate interests, consent	Technical Data, Cookie Data, Customer Support Data, Contact Data
Customer support and communication	Legitimate interests	Contact Data, Customer Support Data
Transfers to/from your gaming account	Performance of contract	Gambling Data, Data Related to Financial Transactions
Recording suspicious transactions over 2,000 euros as per AML policy. Reporting suspicious financial activities to the Latvian Financial Intelligence Unit	Legal requirements, including AML Law	All Data
Statistical analysis	Legitimate interests	Technical Data, Cookie Data, Gambling Data, Customer Support Data
Data transfer for verification, payment, and fraud prevention	Legitimate interests	Technical Data, Financial Transaction Data, Identification Data, Gambling Data
Providing gaming services (casino, poker, sports betting)	Performance of contract	Cookie Data
Service security, protection against malware, devices, and methods	Legitimate interests	Registration Data, Technical Data, AML Data, Gambling Data, Identification Data, Financial Transaction Data, Customer Support Data, Cookie Data
Storing personal data in backup systems	Legal requirements, Gambling and Lottery Law, legitimate interests	All Data
Deletion of personal data	Legal obligations, including Gambling and Lottery Law and AML Law	All Data
Automatic monitoring for detecting addiction risks	Legitimate interests	Gambling Data, Financial Transaction Data

We may use your personal data for other purposes, but we will always inform you before initiating such processing. When your consent is required, we will seek it prior to any processing if the purpose differs from those previously stated.

5. Automated Decisions and Profiling

In certain cases, Casino777.lv may use automated systems to process your personal data. Automated decision-making may be carried out based on current legislation and for the fulfillment of agreements in the following cases:

Identity verification and access to the Service during registration – When creating a player account on www.Casino777.lv, we may automatically verify whether your data meets the requirements for registration. This may include analyzing data such as date of birth (age), identification number, citizenship, self-exclusion information, and other legally required data. An automated decision will result in either approval or denial of your registration and access to the Service.
Payment verification – We are required to check whether the payment account details match the user account information you provided. Automated decisions will process data such as your name and bank account number, and the result will be either the approval or rejection of fund transfers to or from your account.
Monitoring compliance with rules – We analyze your activities on www.Casino777.lv and within the Service to detect potential legal violations.
Risk assessment and protection of the Service – We prevent third parties from using the Service for fraud or attempts to interfere with the software. This includes blocking the use of scripts, bots, and other devices that may disrupt fair play. We analyze your activity based on technical data and gambling data and compare it with already collected information. If suspicious behavior is detected by the automated system, access to certain Service functions may be restricted (e.g., repeated bets from one IP address may be canceled).
Detection of fraudulent activity – To prevent fraud, we compare the technical data from your device with the information we already have about you. If suspicious patterns of behavior are found, Casino777.lv may restrict access to the Service.
Prevention of gambling addiction – Through automated analysis of gaming behavior, we can identify players at risk of developing an addiction, even if it has not yet been diagnosed.

All the above automated decisions are usually made without the intervention of Casino777.lv staff. You have the right to request human involvement in the decision-making process, express your opinion, and challenge the automated decision.

6. Personal Data Retention Period

Your personal data will be retained for the time necessary to achieve the purposes described in this Policy or for the period stipulated by applicable laws. For example:

AML data – Stored for 5 years after the contract is terminated, except for gaming data, which is deleted 5 years after its creation.
Registration, Identification, and Gambling Data – Stored for 5 years from the player's last activity on www.casino777.lv.
Financial data – Stored for 6 years after the completion of transactions until December 31 of the current year.
Contact data – Retained after contract termination, except for specific content of messages, which is stored for 3 years.
Technical data – Stored for 30 days from the date of collection.
Cookie data – Processed in accordance with section 9 of this Policy.
Other data – Stored for 5 years from the date of receipt.

The retention period may be extended if necessary to fulfill legal obligations, resolve disputes, or ensure contract performance. In such cases, your personal data may be anonymized and retained indefinitely.

Backup data is not used for other purposes, and materials from backups are deleted as soon as possible after the backup cycle is completed. During this period, appropriate security measures are applied.

7. Your Rights

You can exercise the following rights by contacting us:

Right	Description
Right of Access	You can request information about whether your personal data is being processed and find out which categories of data are being processed and for what purpose.
Right to Rectification	You can request the correction of inaccurate or incomplete personal data.
Right to Object	You have the right to object to certain types of processing of your personal data, such as automated decision-making or processing based on our legitimate interests.
Right to Restrict Processing	You can request the restriction of your personal data processing if you wish to: (i) contest the lawfulness of the processing; (ii) restrict unlawful processing; (iii) retain data for filing or defending legal claims; or (iv) suspend processing until Casino777.lv verifies the legitimacy of its interests in a specific processing activity.
Right to Erasure	You can request the deletion of your data if it is no longer needed for the purposes for which it was collected or if its processing is unlawful.
Right to Data Portability	If the processing is carried out automatically based on your consent or a contract, you can request that the data be transferred to you or another controller in a structured and machine-readable format, provided it is technically feasible.
Right to Withdraw Consent	You can withdraw your consent for personal data processing at any time, if the processing is based on your consent.
Right to Lodge a Complaint	If you are dissatisfied with our response to your request or believe your data is being processed unlawfully, you can file a complaint with the Data State Inspectorate of Latvia (Datu valsts inspekcija) at info@dvi.gov.lv or through the website www.dvi.gov.lv.

8. Sharing and Transfer of Personal Data

Casino777.lv shares your personal data with third parties strictly in accordance with this Privacy Policy, following internal data processing procedures and only with authorized parties obligated to maintain confidentiality or comply with data protection laws. Data may also be shared with your consent. Casino777.lv may disclose your personal data to the following categories of recipients (including data processors) as part of its data processing activities:

Recipient Type	Purpose of Data Disclosure	Location of Recipient
Online Gambling Service Providers	Provision of online gaming services (data is shared anonymously, preserving your identity)	European Union
Identity Verification Service Providers	Provide identification and authentication services for access; fraud prevention and detection	European Union
Payment Systems and Financial Service Providers (e.g., banks)	Conduct financial transactions (fund transfers and payouts)	European Union
Law Enforcement and Data Protection Authorities	Comply with legal requirements of competent national authorities	European Union
Confidential Service Providers (e.g., lawyers, accountants)	Support Casino777.lv's operations, including financial and administrative activities	European Union
IT Service Providers	Provide IT solutions necessary for operations and business activities	European Union
Third-Party Services	Services related to enhancing and improving the performance of the service	European Union

Casino777.lv does not transfer your personal data outside the European Union (EU) or the European Economic Area (EEA) (including the UK and Gibraltar). However, we reserve the right to do so in exceptional cases, such as when operational services are provided outside these regions. In such cases, Casino777.lv implements special measures to protect your data. You have the right to request information about the transfer of data outside the EU/EEA and the protection measures in place by contacting us.

We may publish information about your winnings on our website, only disclosing your first name and the amount won, without mentioning your last name.

9. Cookie Policy

We use cookies to enhance your experience on our websites and apps, making them more convenient and efficient. Please read on to understand how cookies work, how we use them, and the other tools we employ to collect data about website usage. You will also learn how to block or delete them.

What is a Cookie?
A cookie is a small text file that contains information and is stored on your computer or mobile device. Cookies are used for technical purposes and to improve the usability of our websites and apps. Your browser or device stores cookies, and websites may send them if your browser settings allow. Many websites use cookies to track user flow.

How Do We Use Cookies?
We use cookies and other tracking tools to improve your experience on our websites and provide maximum convenience. For example:

Saving your login information and preferences;
Analyzing user behavior to improve our services;
Assessing your search and browsing habits to display content that enhances your experience on our site and show you relevant ads on other websites.

These cookies do not contain information that can be used to contact you directly or track your internet browsing history.

We Use Functional Cookies
These cookies store your preferences on our websites, such as your encrypted user ID, language, or region, and provide enhanced and personalized functions. Please note: if these cookies are deleted from your browser, we won't be able to remember your preferences, login details, or provide requested content. For instance, we save your session data in a cookie on your device to ensure uninterrupted use of the site, and if you opt out of personalized ads, that choice will be stored in a relevant cookie on your device.

We Use Performance Cookies
These cookies help improve the performance of www.casino777.lv by reducing network bandwidth usage by not repeatedly requesting data already stored on your device. All data collected by these cookies is anonymized and used in aggregate form. If you do not allow these cookies, we will have to request data each time you visit the site, which may cause delays and degrade your user experience. These cookies are used solely to enhance the website's functionality and user convenience.

We Use Web Analytics Tools (Statistics)
This website uses Google Analytics, one of the most popular web analytics services. Google uses this information to analyze your website usage, prepare reports for website operators on website activity, and provide other services related to website and internet usage. We use these data to generate reports and improve the effectiveness of our websites. The collected data helps us identify trends and usage patterns, which assist in enhancing the site and platform performance. The data includes, for example, the number of visitors, how many users logged in, the time and duration of visits, and which sections and services are most or least in demand. These insights help us understand which pages are most popular and how users navigate the site.

Behavioral Targeting in Online Communication
Behavioral targeting is a method of customizing your experience on the websites you visit, making content and ads more relevant to your interests. These cookies and other technologies are used to determine your interests based on your searches and activities on our site. We may share this information with our trusted media, advertising, and analytics partners to offer you personalized and relevant content.

How to Manage Cookie Settings?
You can choose how cookies are used and change your settings at any time by visiting the cookie settings page. Please note that without the essential cookies, which cannot be disabled, required for the best user experience, security, or compliance with legal requirements, the site's functionality may be limited.

You Can Manage Cookies in Your Browser
If you do not wish to accept cookies, you can change your browser settings to automatically reject the storage of cookies or receive notifications when a website tries to store them on your device. Previously saved cookies can also be deleted through your browser settings. You can manage your data preferences at any time by opting out of the use of certain or all cookies. To learn how to do this, consult your browser's help section or visit www.aboutcookies.org.

Please note: if cookies are deleted or rejected, it may lead to the following:

Some site functions that rely on cookies may not work correctly;
We may no longer be able to remember your cookie preferences or other settings, including personalized communication preferences.

For more information about the cookies used on our site, contact us at support@casino777.lv.

You gave your consent on for the storage of the following cookies on your device:

Essential cookies
Analytical cookies
Marketing cookies

What Cookies Do We Use?
The tables below list the specific cookies used on our website and mobile app, as well as their purposes. If you choose not to accept some or all cookies, we cannot guarantee that our website will function correctly, and we are not responsible for any potential errors. Below are the specific cookies used on our website and mobile app.

Necessary Cookies

Name	Provider	Purpose	Duration	Type
c_consent	casino777.lv	Stores the user's consent preferences for cookies.	1 year	HTTP Cookie
gosessionid	casino777.lv	Maintains the user's session ID for proper site operation, especially for logged-in users.	Session	HTTP Cookie
usr_lang	casino777.lv	Stores the user's language preference to ensure the site is displayed in their chosen language.	1 month	HTTP Cookie
_ASb_%	Altenar	Used for Altenar Sportbook's various application-related settings and data	Stored indefinitely unless manually deleted by the user or the application.	HTML Local Storage
SIR_%	Altenar	Used for Altenar Sportbook's specific license and connection management	Stored indefinitely unless manually deleted by the user or the application.	HTML Local Storage

Statistical/Analytical Cookies
These cookies help website owners understand how users interact with the site by collecting and analyzing information anonymously.

Name	Provider	Purpose	Duration	Type
_ga	Google Analytic	Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in every page request in a site and used to calculate visitor, session, and campaign data for the site's analytics reports.	13 months	HTTP Cookie
_ga_#	Google Analytic	Used by Google Analytics to persist session state.	13 months	HTTP Cookie
custom_ga_client_id	casino777.lv	Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in every page request in a site and used to calculate visitor, session, and campaign data for the site's analytics reports.	1 year	HTTP Cookie

Marketing Cookies
These are used to track user activity across websites and display relevant advertisements based on user interests.

Name	Provider	Purpose	Duration	Type
_gcl_au	Google AdSense	Used by Google Tag Manager and Google AdSense to understand user interaction with ads and efficiency on websites using their services.	3 months	HTTP Cookie
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.	3 months	HTTP Cookie
affType	casino777.lv	This cookie records data about the visitor. This information is used to improve service performance and personalization related to marketing campaigns.	1 month	HTTP Cookie
affRef	casino777.lv	This cookie records data about the visitor. This information is used to improve service performance and personalization related to marketing campaigns.	1 month	HTTP Cookie
affTime	casino777.lv	This cookie records data about the visitor. This information is used to improve service performance and personalization related to marketing campaigns.	1 month	HTTP Cookie
affPid	casino777.lv	This cookie records data about the visitor. This information is used to improve service performance and personalization related to marketing campaigns.	1 month	HTTP Cookie
affOid	casino777.lv	This cookie records data about the visitor. This information is used to improve service performance and personalization related to marketing campaigns.	1 month	HTTP Cookie
redhash	Red Track	Pending	1 year	HTTP Cookie
tfpsi	Teads.tv	Pending	30 minutes	HTTP Cookie
_tfpvi	Teads.tv	Pending	1 year	HTTP Cookie
tt_viewer	Teads.tv	Pending	1 year	HTTP Cookie
tt_%	Teads.tv	Pending	1 day	HTTP Cookie
DSID	Google DoubleClick	This cookie is used by Google DoubleClick to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization. It helps in managing how ads are delivered to users based on their interactions across different sites.	2 weeks	HTTP Cookie
IDE	Google DoubleClick	The IDE cookie is used by Google DoubleClick to register and report a website user's actions after viewing or clicking on one of the advertiser's ads, with the purpose of measuring the effectiveness of an ad and presenting targeted ads to the user.	13 months	HTTP Cookie
ar_debug	Google DoubleClick	This cookie is used for internal diagnostic and debugging purposes related to ad performance. It helps track issues in delivering ads or related services.	1 month	HTTP Cookie

10. Changes to the Privacy Policy

This policy may be periodically reviewed and updated to reflect changes in how your personal data is processed. The most current version will always be available on this page. If you disagree with the changes, you may immediately withdraw your consent, stop using our services, or contact us. We recommend regularly checking this page, especially before submitting any new personal information, to stay informed about any updates.